Everything You Need to Know About 360 Virtual Tours

In present times when innovation is the key to long-term growth and success for most of businesses, you've got to make a strong first impression online. Whether its strategic real estate marketing , or effective retail space optimization store, showcasing hotel rooms and ambiance, or even campus tours for prospective students, 360 Virtual Tours provides a brilliant edge to all sorts of businesses to deliver world-class experiences.

What is 360 Virtual Tour?

A 360 virtual tour is a digital representation of a real place created using series of sequential images and videos captured with LiDAR-equipped camera, smartphone or tablet. 360 Virtual Tours allows viewers to navigate across all spaces of a facility, premises or structure virtually. - These digital tours facilitates detailed viewing, exploration and movement in every direction, between different rooms or areas. Delivering a highly-immersive realistic experience, 360 Virtual Tours helps analyse layout, design, space occupation and helps make informed decisions for improved space efficiency and utilization.

How does a 360 virtual tour work?

Creation of 360 virtual tours involves sequential capturing of panaromic images of a space(s) using a specialized all-in-one 360-degree camera. The captured images are arranged, stitched and processed in a specific order using intelligent software to created accurate and navigable 360 digital twin.

360 Virtual Tours enable audience to:

360 Virtual Tours can be hosted on websites, shared via dedicated link or viewed with VR headsets for different purposes.

What Is Included In 360 Virtual Tour?


360 Virtual Tour entails host of remarkable features and elements like:

360° Photography

360° Photography

High quality panoramic images are captured with great attention to details using Matterport Pro3 camera.

3D Tour Stitching & Development

3D Tour Stitching & Development

Images are carefully stitched together in perfect order to ensure realistic and immersive experience.

Hotspot Links

Hotspot Links

Interactive points that provide integration with other information, video links, a booking button or a description of products.

Layout & Navigation Map

Layout & Navigation Map

Viewers can click on the floor plan, and jump from one area to another instantly.

Branding

Branding

Exclusive elements like logos, brand-specific colours and brand information can be added to tours.

Hosting & Embedding

Hosting & Embedding

The tour can be hosted on a particular site and either embedded in your own website, shared to your social profiles, or shared directly via dedicated link.

VR Options (Optional)

VR Options (Optional)

Our 360 Virtual Tours can be viewed using VR headsets for a realistic and immersive experience.

Who Uses 360 Virtual Tours?

360 Virtual Tours holds great value for various businesses across all sectors. Some of the most important use-cases of 360 Virtual Tours are:

Real Estate

Real Estate Agents & Developers

To show homes, apartments, commercial properties and new developments.

Hospitality

Hotels, Resorts & Event Venues

To help guests and clients explore rooms, suites, lobbies, and amenities before reservation

Retail

Retail Stores & Showrooms

To provide a virtual shopping experience, help navigate better and showcase products

Education

Learning Institutions

To give prospective students a real vibe and sound sense of campus environment

Museums & Cultural Institutions

Museums & Cultural Institutions

Experiencing a virtual exhibition and tour from anywhere in the world.

Corporate Offices & Industrial Facilities

Corporate Offices & Industrial Facilities

If it’s for on boarding, training or just highlighting what type of work is done at that location for clients or investors.

What Are the Benefits of 360 Virtual Tour?

360 Virtual Tours provide an excellent edge to businesses for calculated space-related decision-making and strategic marketing.


Some of the greatest benefits of 360 Virtual Tours are:

Improved Engagement

Audience spend substantially more time on websites with interactive content. A 360° tour keeps users engaged longer durations while encouraging to explore more.

Improved Conversion Rates

Clients make faster confident decisions. In real estate, it helps homebuyers can explore and choose right properties conveniently. In hospitality, potential guests can get a real sense of an accommodation before booking.

Anytime Access

Virtual tours remains accessible for anytime, anywhere viewing from any device.

Intelligent Marketing

Empower marketing teams to delight audience and drive higher leads and conversions.

Brand Credibility

Leaves lasting impressions and create stronger brand perceptions and recall.

Remote Viewing

Extends reach and can be viewed from anywhere around the world.

How long does it take to Build a 360 Virtual Tour?

Creation of 360 Virtual Tour involves detailed image capturing, processing of material on software and fixing imperfections for quality output and experience.

Some of the critical factors that impacts virtual tour creation timelines are:

  • Size of Space Development of virtual tour of a small apartment may only take a few hours while tours for larger hotels or an entire campus may require a few days or weeks.
  • Customization Building customized virtual tours with hotspots, videos, interactive features or VR capability may take longer.
  • Post-processing Post-processing also affects delivery time. You may have the images edited, need brand materials embedded, or change the interface.

You can expect to see initial drafts of your project within 48-72 hours of sending the content for small-mid size projects.

Where Can I Share a 360 Virtual Tour?

Virtual tours can be embedded, and shared via link:-

  • Your website
  • Social platforms (Facebook, Instagram, LinkedIn)
  • Email blasts
  • Google my Business
  • Real estate portals (for real estate)
  • QR Codes (for printed or poster displays, brochures, signage)

Is a 360 Virtual Tour the Same as a Matterport Tour?

360 Virtual Tour and Matterport Tour, both provides an immersive virtual walkthrough experience.

Key differences:

  • Matterport Tours are created using Matterport’s propiertary cameras and software for a realistic and immersive 3D experience.
  • 360 Virtual Tours can be created using a variety of camera product suites and typically do not offer 3D dollhouse views or spatial measurements like Matterport, but are often more customizable and cost-effective.

360 virtual tours are perfect for users who want a unique creative experience and prefer smaller file sizes and less processing and data.

What Functions Can Be Incorporated into a 360 Virtual Tour?

Some of the advanced functions and features of 360 Virtual Tour are:

  • Custom Navigation Menus
  • Information Pop-Ups
  • Clickable Links to Products or Booking Pages
  • Background Music or Narration
  • Language Toggle Options
  • Lead Capture Forms
  • Embedded Video or YouTube Integrations

These functions allow 360 Virtual Tour to serve as a total interactive microsite for your business.

Why to Choose Us for 360 Virtual Tours?

It’s not about just creating virtual tours but delivering a whole new experience with deep understanding and expertise.

What makes us different and most trusted Matterport service partner in India:

Complete Service Offering

We hand everything from planning, spatial scanning and shoot to even post-production and hosting.

Excellence

We leverage our strong expertise of creating and tailoring virtual tours for your respective industry, be it real estate, education, hospitality, etc

Custom Branding

We deliver highly-customized virtual tours by fusing your brand elements like identity-defined colors logos, calls-to-action, and layout.

Fast Production

Worried about tight deadlines? We strive to deliver virtual tour as fast as possible without compromising quality.

Scalable Options

Site or multi-site? We build scalable offerings for all your needs and requirements.

Support and Training

We provide complete tech support and training post-delivery, including help for embedding tours on your site or social media.

Unmatched Pricing

Clear pricing and plans with no hidden fees. Great value for companies of all sizes and budgets.

Enabling smarter decision-making and actions

In today’s competitive digital world, leveraging new ways of delighting the audience has become the key to success. 360 Virtual Tours provide remarkable benefits to businesses for enhanced visibility, digital innovation, trust-building and extending accessibility.


Change the way your audience experience your brand and offerings with phenomenal 360 virtual tours created and designed specially for your brand to let you make stronger lasting digital impressions.